BAD is an event promoting the discovery of contemporary creativity in art and design. This unconventional retail fair will propel you into a total experience of Belgian art and design, at a venue in Ghent that is simply bursting with character.
BAD is young and enthralled by excellence. This is reflected consistently in its choice of artists and designers. Nevertheless, BAD does not focus on price, but rather on the value (or added value) of the pieces it exhibits. BAD strongly believes in the power of Belgian art, design and products: they have an immeasurable influence on our mindset, personal challenges and our social and cultural life. Art and design stimulate our creative thought processes and improve our quality of life.